Logo design Straatwoordenaar

Sociocultural organization

About the client

Straatwoordenaar vzw was a sociocultural and artistic organization, based in Ghent. They organized gatherings with concerts, games, small festivals, and other events and activities to promote contact between neighbors, living in the same district or building block. I worked as a volunteer for this organization for about 4 months in 2017.

Goal of the project

The old logo was monochromatic and a bit ‘dull’. I was asked to design a new playful, illustrated, colorful and warm logo.


I designed an illustrated logo, with the (city) outlines of Ghent as the main feature. The text balloon and skewed letters in the front refer to street art, meeting, talking, … all linked to the organization’s activities. Additionally, I designed business cards, banners, posters, folders, and social media images for Straatwoordenaar.