Logo design Prägtig

a household webshop

About the client

Prägtig is a webshop that sells household items, such as decoration items as well as utensils for the bathroom, living room and bedroom. Examples of items Prägtig sells are soap dispensers, straws and glassware.

Goal of the project

I was asked to design a minimalist logo with a strong link to Germany, which is where the products are made.

THE RESULT

I designed about 10 logo concepts, from which the client selected the logo with the rectangles. Afterward, I reworked this logo, based on the feedback of the client. I used circles instead of triangles, changed the letters to uppercase and tested different colors. To stress the link with the Germany, the client preferred to use the three colors of the German flag: red, yellow and black. The client was very satisfied with the final result!